In Korea, there are many special days celebrated, sometimes for no special reasons at all. And Pepero Day is the exact example of such celebration. But it’s kind of cute how they make 11.11 (11th day of November) special. So yes, Pepero Day is celebrated on 11.11 every year. And this year, it is even more special, with not four, but six “1” < 11.11.11 >. The number “1” represent the Pepero stick.